WHY PROTO360

Anyone can sell a program.
We built a standard.

Physician developed, not marketer assembled. Five health domains treated as one system. Outcomes you can measure and defend. That is the difference between a weight loss offering and clinical infrastructure.

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Build, Rent, or Run It Properly

Three paths.
The differences show up in year one.

Most practices considering metabolic care land on one of three options. It is worth being honest about what each one costs you beyond the invoice.

 
Build in-house
Generic weight-loss vendor
Proto360
Time to first patient
Build in-house9–18 months
Generic vendor2–4 weeks
Proto360Under 30 days
Clinical protocol
Build in-houseYou write and maintain it
Generic vendorGeneric, rarely clinician-authored
Proto360Physician-developed, criteria-gated
Lean mass protection
Build in-houseOnly if you design for it
Generic vendorSeldom addressed
Proto360Built into every phase
Remote monitoring
Build in-houseSeparate vendor to integrate
Generic vendorUsually none
Proto360Integrated into the protocol
Outcome data
Build in-houseYou build the reporting
Generic vendorVendor-held, if captured at all
Proto360Practice-level analytics you keep
Patient relationship
Build in-houseYours
Generic vendorOften the vendor's brand
Proto360Yours, under your brand
Ongoing maintenance
Build in-houseYour team, indefinitely
Generic vendorWhatever is on their roadmap
Proto360Protocol updates included

A Real Medical
Difference

01

Physician Developed

Every aspect of Proto360 was designed by board-certified physicians with deep expertise in metabolic medicine — not adapted from consumer wellness trends.

02

Five-Domain Integration

Our protocol integrates pharmacotherapy, nutrition, behavior change, biomarker monitoring, and clinical decision support into one unified system.

03

Measurable Infrastructure

Built-in measurement at every stage. Track outcomes, demonstrate ROI, and make evidence-based adjustments throughout the patient journey.

Practice Economics

The math practices
actually run.

Metabolic care changes practice economics because it converts episodic visits into a structured program with a defined arc — and it does most of that without adding chair time.

Capacity, not more hours

The protocol front-loads clinical time at intake and shifts routine touchpoints to coaching and remote monitoring. Caseload can grow without a proportional increase in provider hours, which is the constraint most practices are actually up against.

Contribution per patient

Program pricing is set by the practice, not by us. You add your fee on top of what we charge per patient.

Payback window

With our integraged plan, you are able to quickly scale and see a payback within 3 months per patient.

Retention, not one-off visits

A patient inside a three-phase arc has a structured reason to return over months rather than a single appointment. Sustain keeps them in the panel after the acute work is finished.

/ MEDICAL LEADERSHIP /

Built by Metabolic
Medicine Specialists

Proto360 was designed by physicians who have spent over a decade treating metabolic disease at one of the nation’s largest weight management organizations. Our founders are dual board-certified in Obesity Medicine and Emergency Medicine — bringing both clinical depth and operational intensity to every aspect of the protocol.

This isn’t a wellness trend adapted for clinical use. It’s a medical system built from thousands of real patient encounters, refined through evidence-based practice, and engineered to scale.

Dr. Katrina A. Mattingly
Co-Founder & Medical Director
Board Certified: Obesity Medicine • Emergency Medicine
Straight Answers

The questions practices
actually ask.

Not the comfortable ones. These are the objections that come up in the second call, once the pitch is over.

Does this increase my liability?+

You remain the treating provider and retain clinical judgment throughout. Proto360 supplies protocol structure, monitoring, and documentation — it does not diagnose or prescribe. In practice, a documented, criteria-gated pathway tends to strengthen the clinical record rather than weaken it. Your malpractice carrier should review the arrangement, and we will supply whatever they ask for.

Will this cannibalize my existing visits?+

Generally it runs alongside existing care rather than replacing it. The patients who enter the protocol are usually ones you were managing episodically, or not managing at all because there was no structure to offer them.

Who owns the patient relationship?+

You do. The patient experience is white-labeled to your practice — your brand on the app, the portal, and every communication. Patients are your patients, and they stay that way.

What happens to my patients if I leave the platform?+

Patient data is exportable and termination includes a defined transition path, so care is not stranded mid-phase. The specifics live in the provider agreement, and we would encourage you to read that section closely before signing rather than after.

Do I have to change EHRs?+

No. The platform is built to integrate with what you already run rather than replace it. Integration scope varies by system, and we will tell you plainly during onboarding what does and does not sync.

How much of my staff's time does this take?+

Onboarding is the heaviest lift — credentialing, setup, and training inside the first 30 days. At steady state most routine touchpoints shift to coaching and remote monitoring, which is the point.

Is an AI making clinical decisions?+

No. The protocol logic is deterministic and guardrailed, and the provider is in the loop for every clinical decision. Where intelligent assistance is used, it supports follow-up and milestone tracking — it does not decide treatment.

Fit

This isn't
for everyone.

Being direct about it saves everyone a discovery call. If you recognize your practice below, we are probably not the right partner — and we would rather say so now.

Practices looking for a supplement margin

The protocol is clinical, and the revenue comes from delivering structured care. If the goal is a markup on products, there are considerably easier businesses to be in.

Anyone wanting to prescribe without follow-up

Criteria-gated phases mean patients get monitored, and monitoring means the data comes back to you. If that reads as friction rather than as medicine, this will feel like friction.

Practices unwilling to change any workflow

Under 30 days to launch is fast, but it is not zero. It still means credentialing, staff training, and a new rhythm for a portion of your panel.

Anyone who wants to promise guaranteed results

We do not make that claim, and we would ask you not to make it under our protocol either. Metabolic outcomes vary with adherence, comorbidity, and pharmacotherapy — and patients deserve to hear that.

Capacity, outcomes, and revenue without added risk.

Partner with Proto360 to bring clinical-grade metabolic care to your patients, employees, or practice — backed by a complete infrastructure that handles the complexity for you.

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